Next Big Thing In The Mortgage Industry

Smiling couple getting their keys to their Home Sweet Home

The Future of the Mortgage Industry Will Be Radically Undergoing Change The next big thing in the mortgage industry will be a dramatic change. Indeed, years have passed, and many changes have come to pass. Undoubtedly, the Crash of 2007-’08 has catapulted banks and mortgage companies into a new round of regulation. However, a new…

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Selling Referral Process: Part of Referral Marketing

selling referral process passing business card hand-to-hand

Selling Referral Process: Part of Referral Marketing It’s not simply good enough to give a third party the name and contact information of a person and call it a referral. Doing so, this activity is more like information brokerage or database selling than referral marketing. What’s the difference? There’s a “sales pitch” that’s part of…

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